GittiGidiyor (eBay company), which started its operations as the first online marketplace of Turkey in 2001, came to the fore with its technological infrastructure in 2011 and started to work under the name of eBay, one of the global leaders of e-commerce. Celebrating its 20th anniversary, GittiGidiyor hosts 34.5 million registered users and 25 million products.


Two years ago, there was no complete visibility, traceability, transparency, and accountability in GittiGidiyor’s software development life cycle. With the positioning of Oobeya, both a technical infrastructure and a new culture were provided within the organization for data-driven decision-making. It was ensured that all stakeholders embraced the significance of software quality and their awareness was raised to the highest level.

It was challenging to determine technical goals and provide the required motivation to the teams for the desired improvements in the software development processes. Oobeya helped overcome these challenges by making the improvements visible to all stakeholders in real-time.

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