GittiGidiyor (eBay company), which started its operations as the first online marketplace of Turkey in 2001, came to the fore with its technological infrastructure in 2011 and started to work under the name of eBay, one of the global leaders of e-commerce. Celebrating its 20th anniversary, GittiGidiyor hosts 34.5 million registered users and 25 million products.
Two years ago, there was no complete visibility, traceability, transparency, and accountability in GittiGidiyor’s software development life cycle. With the positioning of Oobeya, both a technical infrastructure and a new culture were provided within the organization for data-driven decision-making. It was ensured that all stakeholders embraced the significance of software quality and their awareness was raised to the highest level.
It was challenging to determine technical goals and provide the required motivation to the teams for the desired improvements in the software development processes. Oobeya helped overcome these challenges by making the improvements visible to all stakeholders in real-time.
Using many tools in SDLC, we have invested effort and also money to keep the development process of our products high quality, safe, agile, and efficient. We realized that we were experiencing interruptions due to too many tools and processes, that we could not focus on common goals and make effective improvements, and that we could not use these tools in the effectiveness we wanted. We felt the need for a product where data and metrics in the software development process can be tracked and reported from a central point, and where significant points of all processes can be made visible on a single platform.
Learn how we can help you create a high-performing technology organization.
